Search Engine Marketing (SEM)

Egroup provides what's so called the act of marketing a web site via search engines, whether this be improving rank in organic listings (search engine optimization), purchasing paid listings (PPC management) or a combination of these and other search engine-related activities (i.e. affiliate programs, shopping feeds or link development). Moreover, through our own company, Cyprus Best Companies, we provide to all listings Search Engine Optimization Services based on the key-phrases inserted.

Web Marketing Services SEO

Cyprus web design team offers in addition to excellent state of the art web site a reliable coherent internet marketing strategy. Part of our deliverables, part of our service we offer a successful online business presence to all our clients Cyprus web site marketing, is an area we lead.

A number of technologies are used, some of them are:

Cloaking

In terms of search engine marketing, this is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see. It can be done in many technical ways. Several search engines have explicit rules against unapproved cloaking. Those violating these guidelines might find their pages penalized or banned from a search engine's index. As for approved cloaking, this generally only happens with search engines offering paid inclusion program.

Contextual Link Ads/Inventory

Cyprus Web marketing team, to supplement our business models, certain text-link advertising networks (like Google) have expanded their network distribution to include “contextual inventory”. Egroup is a partner of SEM Search Engine Marketing, like Most vendors of "search engine traffic" we manage a huge database of contextual inventory. Contextual or content inventory is generated when listings are displayed on pages of Web sites (usually not search engines), where the written content on the page indicates to the ad-server that the page is a good match to specific keywords and phrases. Often this matching method is validated by measuring the number of times a viewer clicks on the displayed ad. These ads typically do not perform as well as traditional text ads on search engines, but the lower cost justifies the expense.

Cost-per-Click (CPC)

Another method that can be used is the CPC, system where Egroup customers pays an agreed amount for each click someone makes on a link leading to their web site. Also known as PPC or paid listings.

Crawler/Spider/Robot

Egroup has developed it's own component of search engine that indexes web sites automatically. A search engine's crawler (also called a spider or robot), copies web page source code into its index database and follows links to other web pages.

Keyword Density

Egroup uses an extensive library based on Keyword density relevant to each individual client, what this is? the frequency of repetition of a given keyword or phrase within body text on a web site. The higher the frequency (measured in percentages) the greater the likelihood of a higher ranking in search results. In Egroup’s case, you’ll notice a higher density of the phrase “search engine marketing” within the web site, as that is the most relevant phrase used to describe the service offering.

Link Bait

Egroup has developed content or feature within every customer's website that somehow baits viewers to place links to it from other websites. Link bait as anything "interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature and can impact visibility in search results.

Meta Tags

Egroup provides to every customer information placed in a web page not intended for users to see but instead which typically passes information to search engine crawlers, browser software and some other applications.

Search Engine Optimization (SEO)

Cyprus web design, provides the act of altering a web site so that it does well in the organic, crawler-based listings of search engines. In the past, has also been used as a term for any type of search engine marketing activity, though now the term search engine marketing is more commonly used as an umbrella term

Social Media Optimization (SMO)

Cyprus web design, provides a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.