Web Site Design Marketing Objectives

1. What is your primary objective with the site?

  • Establishing your credibility
  • Describing your products or services
  • Completing sales transactions
  • Offering customer service and support
  • Communicating company identity or branding

2. What are your secondary objectives?

  • Search engine friendly?
  • Generate repeat traffic?
  • Encourage visitors to recommend it to others?
  • Create an online community, send emails?
  • Increase customer loyalty?
  • Encourage visitors to stay and visit many parts of the site?

3. How do you expect to use the site?

4. Will people find you by searching or because you gave them your URL?

Target Audience

  • Who is your target audience?
  • Will they be accessing your site via dial up or high speed connection?
  • How will you be accessing the site (connection speed and browser)
  • What is your target audience looking for?
  • What questions are your customers constantly asking you?
  • What can we include that would WOW your customers?


Web Site Design Look and Feel

  • Have you seen any sites that you would like to model yours after? Or site designs to avoid?
  • What do you like about those sites?
  • What colors do you prefer for the site?
  • What image the site should convey?
  • Home page design: three column tabloid, two column information or splash screen?
  • How wide do you want your site design to be?
  • Do you want your pages to be easily printable or do you want to offer PDF files of information rich pages?
  • Vertical or horizontal navigation bar preference?
  • Do you want your site to use only graphics, only photos, or both? Are you interested in animation files?
  • Do we need to take photos of you, your staff, your services, or your products?
  • Do you have any vendor supplied photos or graphics you are authorized to use?

Web Site Design Planning Checklist

1. Logo

  • Do you have a logo?
  • Do you have a digital copy of it?
  • Do you need a logo or would a stylized typeset of your company name be sufficient?
  • Do you have a tag line? How would you describe your business in one sentence to a family member?

1. Web Site Content

  • Do you have any existing written materials we can start from?
  • Do you have this information electronically?
  • Hard copy brochures
  • Client presentations
  • Customer letters
  • Information flyers
  • Case studies
  • Customer testimonial letters
  • Your resume


What menu categories make sense for you. Here are some common choices:

  • Home
  • Services-how many
  • Product categories
  • Customers
  • Testimonials
  • FAQs
  • Forms
  • Articles or other informative topics
  • Pdf files to include?
  • Links or resources
  • About us
  • Contact us

3. Search Engine Optimization

  • What search terms do you expect your customers will use to find you?
  • What search engines will they be using?
  • What organizations, companies or sites can we ask to link to your site?
  • What organizations, companies or sites would be valuable resources for your readers?

Web Site Design Planning Checklist

1. Web Site Technical Details

  • Have you registered a domain name?
  • Have you secured hosting?
  • Do you have your site access information?

Web Site Maintenance

  • How often do you envision updating the site?
  • What content will need updating?

3. Timing

  • What is your timing for this? Beginning and finishing?

Egroup Services Ltd. Hopes this brief guide was useful to you, if you wish further input, please do call us at +357 70001777 or simply email at This email address is being protected from spambots. You need JavaScript enabled to view it.

Egroup welcomes new business associates via a no complex rating system which are earning easy money with a two way approach:

  • You want to have your own company set up selling and designing web sites?
  • You want to refer to Egroup your clients as simple as that and earn commission on every work done?


Your own company affiliate:


Egroup will undertake and enter a business plan formulation with the individual with a shareholding scheme and help the individual grow via:

  • Ready made templates
  • Customer references
  • Marketing muscle
  • Exposure in the best possible manner in the markets you focus
  • Design and prepare a web site free of charge
  • Prepare a mail server
  • Prepare a dedicated hosting server with full FTP access
  • Business revenue should be over 30.000 euro per year.


Customer’s referral affiliate program:

  • Mutual respect the client’s you refer.
  • You are involved and cc all communication at all times.
  • You earn 20% commission on every sales lead provided to Egroup.
  • Every customer is personally seen by the company’s M.D. Christos Pashiardis no middle sales men in middle.
  • Help you leverage your knowledge in design and SEO principles.
  • If you are a designer, your Logo below as designer.
  • Marketing muscle
  • Exposure in the best possible manner in the markets you focus
  • Prepare a mail server for you.
  • Business revenue should be over 10.000 euro per year.


Upon meeting the targets at the end of the year, Egroup will prepare your own leaflet, distributing it to over 10.000 businesses in Cyprus.
Here insert Egroup affiliate rules. And a link to next page


My affiliate partner rules



1. Get and stay out of your comfort zone.

I believe that not much happens of any significance when we're in our comfort zone. I hear people say, "But I'm concerned about security." My response to that is simple: "Security is for government employees."

2. Never give up.

Almost nothing works the first time it's attempted. Just because what you're doing does not seem to be working, doesn't mean it won't work. It just means that it might not work the way you're doing it. If it was easy, everyone would be doing it, and you wouldn't have an opportunity.

3. When you're ready to quit, you're closer than you think.

There's an old Chinese saying that I just love, and I believe it is so true. It goes like this: "The temptation to quit will be greatest just before you are about to succeed."

4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be.

Very seldom will the worst consequence be anywhere near as bad as a cloud of "undefined consequences." My father would tell me early on, when I was struggling and losing my life after the war in 1974 we managed to rebuild our lives only by hard work."

5. Focus on what you want to have happen.

Remember that old saying, "As you think, so shall you be."

6. Take things a day at a time.

No matter how difficult your situation is, you can get through it if you don't look too far into the future, and focus on the present moment. You can get through anything one day at a time.

7. Always be moving forward.

Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.

8. Be quick to decide.

Remember "A good plan violently executed today is far and away better than a perfect plan tomorrow."

9. Measure everything of significance.

Anything that is measured and watched, improves.

10. Anything that is not managed will deteriorate.

If you want to uncover problems you don't know about, take a few moments and look closely at the areas you haven't examined for a while. I guarantee you problems will be there.

11. Pay attention to your competitors, but pay more attention to what you're doing.

When you look at your competitors, remember that everything looks perfect at a distance.
Even the planet Earth, if you get far enough into space, looks like a peaceful place.

12. Never let anybody push you around.

In our society, with our laws and even playing field, you have just as much right to what you're doing as anyone else, provided that what you're doing is legal.

13. Never expect life to be fair.

Life isn't fair. You make your own breaks. You'll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).

14. Solve your own problems.

You'll find that by coming up with your own solutions, you'll develop a competitive edge. There's also an old Asian saying that I remind myself of frequently. It goes like this: "A wise man keeps his own counsel."

15. Don't take yourself too seriously.

Lighten up. Often, at least half of what we accomplish is due to luck.
None of us are in control as much as we like to think we are. Think of God as well he has the final and last word…

16. There's always a reason to smile.

Find it. After all, you're really lucky just to be alive. Life is short. More and more, I agree with my little son Athanasios…He always reminds me: "We're not here for a long time, we're here for a good time!"


Egroup Services was founded in 2001. Egroup does nothing else but Internet. Cyprus web design company, or otherwise egroup, has developed over one thousand pages in Cyprus. Cyprus web design company, egroup, offers revolutionary web solutions and cyprus online marketing services to small and midsized business.

Specializing in Cyprus web solutions and internet marketing, Cyprus web design company, Egroup, has a global portfolio of clients across all verticals. For 2010 the company is launching one of the largest projects in Cyprus, www.cyprusbestcompanies.com This is the largest business directory and not only, every company listing enjoys an automated SEO in 3000 Search Egnines worldwide and top 20 search engines ranking. Furthermore, based on their popularity (clicks they get), and or links they have on other sites, they are top ranked within the first 3 months. The company has also one of the largest projects http://www.hotelreservationsonline.biz/ thus on line hotel, and on line car rentals/reservations world wide.
Egroup, takes great pride in the multiple patent pending software it has developed. Moreover, Egroup's award winning e-commerce sites are the true evidence that we deliver results. We have evolved from being a local e-commerce solution provider to a well respected, full-service web solutions firm, thanks to the dedication of our team members and our clients for their business.


About eGroup Services Ltd

Specializing in Cyprus web solutions and internet marketing, Cyprus web design company, Egroup, has a global portfolio of clients across all verticals. One of our leading self owned projects is the B2B portal Cyprus Best companies. This is the largest business directory in Cyprus and every company listing enjoys an automated SEO in 300 Search Egnines worldwide.

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